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Rural Marketing Strategies in India by Sagar Kapoor is a document available to read on EtoBox.
What is Rural Marketing Strategies in India about?
Rural markets in India offer great potential but also pose challenges. Over 70% of Indians live in rural areas, where agriculture is the primary occupation and income source for most. However, rural markets are underdeveloped with low literacy and standards of living. They also have poor infrastructure, are dispersed across many languages and dialects, and consumers retain traditional outlooks. Effective rural marketing requires understanding these distinct rural characteristics and developing appropriate s
- Author
- Sagar Kapoor
- Language
- EN