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What is Core Marketing Concepts Explained about?

The core concepts of marketing include identifying customer needs and wants, generating demand through the exchange of products that provide value, and building customer satisfaction and loyalty by meeting or exceeding customer expectations. Marketing is a social process through which individuals and organizations seek to satisfy needs and wants through mutually beneficial exchanges. The goal is to create customer value and achieve customer satisfaction, delight, and retention.

Author

jawaharkumar MBA

Language

EN