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What is Dealer Selection Criteria Explained about?

The company initially targeted younger dealers who would be more receptive to changes in their business models. As dealers were unaware of the selection criteria, it was open to criticism. The criteria included qualitative factors like willingness to change and follow company rules, and quantitative factors such as financial status, infrastructure, market coverage, and IT use. Both qualitative and quantitative criteria should be used to select dealers exclusively committed to the company and able to help it

Author

Piyush Anand

Language

EN