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Nike, founded in 1964 as Blue Ribbon Sports, is a leading global corporation in athletic footwear and apparel, with a revenue exceeding $24.1 billion in 2012 and a brand value of $29.6 billion by 2017. The company employs over 44,000 people and has a diverse product line, including Nike Golf and Air Jordan, while utilizing strong marketing strategies and sponsorships of top athletes. Despite its global success, Nike faces challenges in emerging markets like India, where it aims to enhance brand reputation a

Author

kumarrairetash2006

Language

EN