Can I read Cash Register Donation Backfire Strategies on EtoBox?

Cash Register Donation Backfire Strategies by Nousher Chohan is a document available to read on EtoBox.

What is Cash Register Donation Backfire Strategies about?

The document discusses the negative impact of soliciting donations at the cash register on customer satisfaction, as it can violate the perceived social contract between customers and retailers. Research by Efua Obeng and colleagues suggests that retailers can mitigate backlash by rewarding customers for donations, simplifying the donation process, and ensuring transparency about how donations are used. Effective strategies include selecting appropriate charity partners, training employees, and integrating

Author

Nousher Chohan

Language

EN