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What is SMM3 - A2 Marketing Plan - Group 8 about?

The A2 Marketing Plan outlines strategies for Banh Mi Oi, a Vietnamese fast food chain, to address challenges such as increased competition and declining consumer interest. The plan includes market and environmental analyses, customer insights, and marketing objectives aimed at increasing market share, maintaining profitability, and enhancing customer experience. Recommendations focus on B2B partnerships and improving brand storytelling to foster customer loyalty and drive sales growth.

Author

Thanh Hà Nguyễn

Language

EN