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What is Cross-Cultural Marketing Strategies about?

This chapter discusses international marketing and the importance of understanding cultural differences between countries. It focuses on how marketers must adapt their strategies and communications to different cultural environments. Key topics covered include marketing in a cross-cultural context, the role of brands across cultures, and adapting marketing communications like advertising considering cultural norms and perceptions. Effective international marketing requires tailoring products, messages and c

Author

Leon Wu

Language

EN