About this document
Marketing Management Insights by Dr. Rizwan Ali by Aqib Latif is a document available to read on EtoBox.
This document provides an overview of marketing management concepts taught by Dr. Rizwan Ali at Lahore Business School. It defines marketing, discusses the differences between management and administration as well as between selling and marketing. It outlines the 4 P
- Author
- Aqib Latif
- Language
- EN