About this document
Nykaa 21under21 Justification by Mukta Singh is a document available to read on EtoBox.
The Nykaa × DU Beat 21Under21 partnership aims for a digital reach of 1.5 to 2 million impressions with a market value of 9 to 12 lakhs. The investment is 15 lakhs, with an effective CPM of 7.5 to 10, significantly lower than the industry benchmark of 20 to 30, leading to estimated savings of 40% to 55%. Various production costs are outlined, including content and event production, totaling between 5 to 7 lakhs.
- Author
- Mukta Singh
- Language
- EN