Can I read Online Visual Merchandising : Structural Elements And Optimization For Apparel Web Stores on EtoBox?

Online Visual Merchandising : Structural Elements And Optimization For Apparel Web Stores by Associate professor Hristo Ivanov Katrandjiev, Ph.D.; Ivo Velinov Velinov, Ph.D is a business book available to read on EtoBox.

What is Online Visual Merchandising : Structural Elements And Optimization For Apparel Web Stores about?

<p>Over the last years the online trade is growing rapidly. Web stores are selling more and more goods and the principles of merchandising are finding new soil for further development. We are witnessing an online technological boom of web stores and especially the techniques and elements of presenting goods in an online environment. This technological development is giving birth to a new scientific branch which we call Online Visual Merchandising. This book provides an in-depth study of apparel online stores, focusing on three goals: identification and systematization of online visual merchandising elements (OVME) of apparel web stores; classification of apparel web stores from the point of view of OVME, and finally – optimizing the OVME for a specific target group. This book is one of the first steps towards the building of a sound scientific "groundwork" of the theory of Online Visual Merchandising. It could be very useful for online shop managers/owners, internet marketing consultants, web designers, marketing specialists, advertising creative personnel, and marketing students.<br></p>

Who reads Online Visual Merchandising : Structural Elements And Optimization For Apparel Web Stores?

Author

Associate professor Hristo Ivanov Katrandjiev, Ph.D.; Ivo Velinov Velinov, Ph.D

Publisher

Saarbrücken LAP LAMBERT Academic Publishing

Published

2014

Language

EN

ISBN

9783659543067

Category

business

Subjects

Business, Marketing

Rating

1.8 / 5 (5 ratings)

Updated

2026-03-14