About this document
Issues Management and Environmental Scanning by Scarlett Lewis is a document available to read on EtoBox.
This document discusses the evolution of how businesses view their role in society and the environment. It traces how businesses shifted from solely focusing on economic factors to also considering their socio-political impact, in response to rising public demand for environmental and social responsibility in the 1960s-1970s. It then covers the rise of issues management, a new type of corporate communication and monitoring of external issues. Finally, it discusses different approaches to environmental scann
- Author
- Scarlett Lewis
- Language
- EN