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What is Comparative Market Analysis of Samsung about?

This document is a project report on a comparative market analysis of Samsung Electronics versus its competitors. It provides an overview of the growing consumer durable sector in India, dominated by color televisions. It then gives a profile of Samsung, founded in 1938 in South Korea, which has expanded globally and diversified into various business areas including trading, construction, and retail. The report aims to conduct research through surveys of dealers, retailers and consumers to understand percep

Author

varun_bawa251915

Language

EN