Can I read Extensiveness of Farmers' Buying Processes on EtoBox?

Extensiveness of Farmers' Buying Processes by Maarten Kool; Matthew T. G. Meulenberg; Douwe-Frits Broens is a Economics, Econometrics and Finance article available to read on EtoBox.

What is Extensiveness of Farmers' Buying Processes about?

In this article we study farmers' buying processes, in particular the selection of a supplier for a given farm input. Extensiveness of farmers' buying processes is defined as the degree of information acquisition and alternative evaluation effort carried out to prepare that selection. Hypotheses, generated by using a general model of farmers' buying behavior, are tested by means of a large survey of Dutch farmers. The relationship with vendors and the type of farming are important explanatory variables for the extensiveness of the buying process. Our findings support the psychology of simplification theorem as regards farmers' buying behavior, and the enrichment hypothesis as to product information.

Who reads Extensiveness of Farmers' Buying Processes?

Author

Maarten Kool; Matthew T. G. Meulenberg; Douwe-Frits Broens

Publisher

John Wiley and Sons; Wiley (John Wiley & Sons); Wiley-Liss Inc; Wiley (ISSN 0742-4477)

Published

1997

Language

EN

Field

Economics, Econometrics and Finance (Social Sciences)