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Can I read Logos and No Gos : How to Understand and Get the Most From Your Brand IP on EtoBox?
Logos and No Gos : How to Understand and Get the Most From Your Brand IP by Geoff Steward is a nonfiction available to read on EtoBox.
What is Logos and No Gos : How to Understand and Get the Most From Your Brand IP about?
" Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand value and how to guard that value with your life. When Kangol moved out of manufacturing and distribution into brand licensing it took us a while to realise that brand value lies as much in the quality and protection of the I.P. portfolio as it does in the image and trading performance. With Logos and No Gos on your desk there can be no excuse for sloppy I.P. management." —David M. Heys, C.E.O., Kangol Holdings Ltd "Geoff Steward is a highly experienced practitioner in the field of Intellectual Property and Trade Marks in particular. Logos and No Gos embodies his wide experience and is a very readable guide to what is otherwise a tortuous and, often, near impenetrable legal mine-field for the unwary brand owner and brand developer. Anyone thinking of launching any form of new business or product should read Geoff's book from cover to cover. Thus forewarned they should be able to avoid the worst pitfalls and, more importantly, be in a
Who reads Logos and No Gos : How to Understand and Get the Most From Your Brand IP?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Geoff Steward
- Publisher
- John Wiley & Sons, Ltd.
- Published
- 2007
- Language
- EN
- ISBN
- 9781119208891
- Category
- nonfiction
- Subjects
- Marketing, Law, Management
