Can I read MKT537 Article Review on Halal Trust on EtoBox?
MKT537 Article Review on Halal Trust by syifa azhari 3Ba is a document available to read on EtoBox.
What is MKT537 Article Review on Halal Trust about?
The article analyzes factors influencing halal trust in mobile halal food purchasing during COVID-19, specifically examining the relationships between halal food quality, mobile app quality, perceived benefits, health risks, and customer loyalty. The study uses a questionnaire survey of Muslim customers in Indonesia and analyzes the data using partial least squares modeling to test hypotheses about how these factors correlate and influence halal trust and loyalty.
- Author
- syifa azhari 3Ba
- Language
- EN