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What is Spreading The Word: How Customer Experience in A Traditional Retail Setting in Uences Consumer Traditional and Electronic Word-Of-Mouth Intention about?

The study of customer experience has gained substantial importance in the consumer behavior field because of how it impacts the development of long-term relationships with customers. The next frontier of customer experienceresearchinvolvesnewcontexts representedbynewchannelsofferedbyretailers,thussparkingresearch interest in the experience lived by customers not only in physical stores but also in virtual stores as a clear representation of the concept of omni-channels. Within this context, consum

Author

jareizacm

Language

EN