Can I read Capturing Attention Understanding The Dynamics of Interactive Advertising To Engage Generation Alpha on EtoBox?

Capturing Attention Understanding The Dynamics of Interactive Advertising To Engage Generation Alpha by joaomiglopes is a document available to read on EtoBox.

What is Capturing Attention Understanding The Dynamics of Interactive Advertising To Engage Generation Alpha about?

This essay examines Generation Alpha, children born between 2010 and 2025, and the implications for advertising practices as they grow up in a digital-centric environment. It highlights their unique media habits, the challenges advertisers face in targeting them, and the potential risks of commercialization in their media culture. The author proposes a research agenda to explore responsible advertising strategies that safeguard children

Author

joaomiglopes

Language

EN