About this document

SSRN by workwminhhuyen is a document available to read on EtoBox.

This research note discusses the complexities of measuring brand value, highlighting its evolution from basic financial indicators to comprehensive models that incorporate economic, marketing, and psychological insights. It distinguishes between brand equity, which reflects consumer perceptions, and brand value, which quantifies future cash flows from a brand. The note emphasizes the importance of developing objective methodologies for brand valuation to enhance strategic decision-making and competitive adv

Author

workwminhhuyen

Language

EN