About this document
Consumer Self-Confidence in Wristwatch Repurchases by Abubakar Omajali Aliyu is a document available to read on EtoBox.
This study investigates the impact of Consumer Self-Confidence (CSC) on the repurchase behavior of wristwatch buyers in Idah, Kogi State, Nigeria. It aims to understand how CSC influences consumer perceptions of product quality, brand loyalty, and customer satisfaction, while addressing the challenges faced by retailers in retaining customers. The findings will provide valuable insights for marketers and manufacturers to enhance consumer trust and improve marketing strategies in the wristwatch market.
- Author
- Abubakar Omajali Aliyu
- Language
- EN