Can I read Key Metrics for Consumer Insights on EtoBox?

Key Metrics for Consumer Insights by Nguyễn Phương Thảo is a document available to read on EtoBox.

What is Key Metrics for Consumer Insights about?

The document discusses the quantification of consumer wants and needs through the use of vector autoregression (VAR) modeling, which identifies key performance indicators (KPIs) that correlate with traditional market research metrics and drive brand sales. It critiques traditional market research methodologies for assessing consumer importance and proposes a comprehensive approach that combines direct and indirect methodologies to enhance the accuracy of consumer preference analysis. The findings aim to fac

Author

Nguyễn Phương Thảo

Language

EN