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1st Periodical Exam Reviewer: Marketing Principles by Jaderick Balboa is a document available to read on EtoBox.

What is 1st Periodical Exam Reviewer: Marketing Principles about?

This document provides an overview of marketing concepts including definitions of marketing, the marketing process, and the 4Ps of marketing (Product, Price, Place, Promotion). It also discusses traditional and contemporary approaches to marketing, with contemporary approaches focusing more on relationships and society. Relationship marketing aims to build long-term customer loyalty and retention. Maintaining good customer relationships provides benefits like repeat business, reduced costs, and positive wor

Author

Jaderick Balboa

Language

EN