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Impact of Promotional Products on Consumers by BusinessInnovations is a document available to read on EtoBox.

What is Impact of Promotional Products on Consumers about?

Promotional products are an effective marketing tool. The document summarizes key findings from a study on how promotional products influence consumer behavior: - Seven in 10 consumers recalled receiving at least one promotional product in the past year and these products were highly effective in aiding brand recall. - The most commonly distributed promotional products were wearables, writing instruments, and drinkware. - Consumers reported keeping promotional products because they were useful and used

Author

BusinessInnovations

Language

EN