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What is Custodian Theory in Football Clubs about?

This document introduces the concept of "custodian theory", which proposes that businesses whose customers have an emotional tie to the organization have additional responsibilities regarding governance, social responsibility, communication, and customer relationships. Football clubs are identified as prime examples of custodian businesses. The document presents a case study on Liverpool Football Club to provide initial evidence validating custodian theory and the need for further research. A survey of Live

Author

abin465

Language

EN