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About this Business, Management and Accounting article
Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective by Huang, Guanxiong is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Huang, Guanxiong
- Publisher
- Haworth Press Inc; Informa UK (Taylor & Francis); Taylor & Francis; Informa UK Limited (ISSN 1049-6491)
- Published
- 2016
- Field
- Business, Management and Accounting (Social Sciences)