About this document
Managing Marketing Channels and Supply Chains by Sammy Choi is a document available to read on EtoBox.
Chapter 15 discusses the management of marketing channels and supply chains, emphasizing the importance of intermediaries in creating value for consumers. It outlines different types of marketing channels, including traditional and digital, and explains factors influencing channel selection and management. Additionally, the chapter covers logistics and supply chain management, highlighting the need for alignment with marketing strategy and addressing channel conflict.
- Author
- Sammy Choi
- Language
- EN