About this document
Intercultural Communication in Tourism by MILTON is a document available to read on EtoBox.
This document discusses intercultural communication in tourism. It begins by defining culture and explaining how culture influences communication. Culture includes symbols, heroes, rituals and values that distinguish one group from another. When tourists from different cultures interact, they negotiate their cultural identities and misunderstandings can occur due to differences in behavior, perception or meaning. The experiences of intercultural communication can help tourists understand their own culture a
- Author
- MILTON
- Language
- EN