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Grandys Frieska Prassida - The Harmonious Role of Channel Integration and Logistics Service in Omnichannel Retailing The Case of IKEA by thithuyhang.nguyen is a document available to read on EtoBox.

What is Grandys Frieska Prassida - The Harmonious Role of Channel Integration and Logistics Service in Omnichannel Retailing The Case of IKEA about?

This study examines how channel integration and logistics service quality impact customer satisfaction and repurchase intention in omnichannel retailing, specifically through the lens of IKEA. Utilizing an online survey and structural equation modeling, it finds that perceived logistics service quality enhances perceived channel integration quality, which together influence both transaction-specific and cumulative customer satisfaction. The research provides theoretical insights into omnichannel retailing a

Author

thithuyhang.nguyen

Language

EN