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Evolution of Strategic Planning Methods by Daria Tomescu is a document available to read on EtoBox.

This document discusses the development of strategic planning from the 1950s to present. It identifies 4 phases: 1) Planning market positions with portfolio methods from 1970-1980, focusing on success potentials. 2) Determining competitive strategy at the offer level from 1980-1990, focusing on competitive advantages. 3) Integration of strategic planning within strategic management from 1990-2000, considering implementation. 4) Explicit integration of resources into strategic planning from the 1990s o

Author

Daria Tomescu

Language

EN