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Online Shopping Behavior Analysis by Shipra Agarwal is a document available to read on EtoBox.
What is Online Shopping Behavior Analysis about?
The document analyzes the online shopping behavior of consumers based on their age and whether they live in a metro or non-metro city. A survey was conducted of 51 respondents. Chi-square tests showed no significant association between city type and shopping frequency. Regression analysis also found a weak association between age and shopping frequency, with age explaining only 1.8% of the variation in shopping behavior. Therefore, within the limits of this study, neither age nor city type are strong determ
- Author
- Shipra Agarwal
- Language
- EN