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Environmental Scanning in Strategy by DrSunanda Mitra is a document available to read on EtoBox.

What is Environmental Scanning in Strategy about?

The document discusses environmental appraisal as part of strategic management. It defines the external environment as all factors outside the organization that provide opportunities or threats. The external environment includes remote, industry, and operating factors. It also describes environmental scanning as the process of monitoring the political, economic, social, and technological events and trends that can impact a business. Approaches to environmental scanning include systematic, ad hoc, and proces

Author

DrSunanda Mitra

Language

EN