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Understanding Customer Lifetime Value (CLV) by Tushit Raj is a document available to read on EtoBox.

What is Understanding Customer Lifetime Value (CLV) about?

The document discusses Customer Lifetime Value (CLV), a metric that estimates the total net profit a company can expect from a customer over their relationship. It highlights the importance of CLV in guiding customer acquisition spending, understanding customer preferences, and identifying profitable relationships. Strategies for improving CLV include easy returns, loyalty programs, and effective communication with customers.

Author

Tushit Raj

Language

EN