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What is Understanding Distribution Channels in Marketing about?

This document discusses distribution channels and promotion as elements of the marketing mix. It defines distribution channels as the routes taken by producers to customers, and lists several common channels including producers selling directly to consumers or through wholesalers and retailers. It then discusses the importance and limitations of using intermediaries. The document also defines promotion and lists its aims, strategies like advertising, and classifications of above-the-line and below-the-line

Author

Alicia Ssali

Language

EN