About this document
Customer Profitability Modeling at Aeroplan: Sylvain Tremblay, Aeroplan, Montréal, Canada by Nishant Dutta is a document available to read on EtoBox.
Aeroplan, one of the major loyalty programs in canada, is developing a customer profitability model. The goal of this project is to create an application that provides a member-centric view of the value that a customer brings to Aeroplan on a monthly basis. This requires the manipulation of millions of transactions and the use of complex business rules to derive the direct margin for each member.
- Author
- Nishant Dutta
- Language
- EN