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The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets & Licensing by Gilbert Guide; Jill Gilbert is a book available to read on EtoBox.
What is The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets & Licensing about?
<p>Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:</p> <p>€ Legal landmines every successful entrepreneur must avoid<br> € Business practices that can be protected-but are often overlooked<br> € Protecting your intellectual property on the Internet<br> € What are your ideas and the rights to them really worth?<br> € Why trade secrets are a powerful and under-utilized protection<br> € Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs<br> € How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"</p> <p> <b>The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing</b> is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a</p>
- Author
- Gilbert Guide; Jill Gilbert
- Publisher
- New York: Berkley Books
- Published
- 2004
- Language
- EN
- ISBN
- 9780425194096
- Subjects
- Law, Business
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