About this document
Malhotra Mr05 PPT 01 by Santosh Saroj is a document available to read on EtoBox.
The document discusses marketing research including defining it, classifying types of marketing research, and outlining the marketing research process. It covers problem identification research, problem-solving research which includes segmentation, product, pricing, promotion and distribution research. It also discusses selecting marketing research suppliers and careers in marketing research.
- Author
- Santosh Saroj
- Language
- EN