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What is Ethical and Social Marketing Practices about?

This document discusses the ethical and social aspects of marketing. It covers topics like marketing ethics, ethics in marketing research, product strategy, distribution, promotion, pricing, and social responsibility. Marketing operates outside the firm and must address relationships with various stakeholders. The way marketers deal with social issues has a significant effect on business success. Ethics concern matters of right and wrong. Marketers must establish codes of conduct and training to ensure ethi

Author

Vasudha Avinash

Language

EN