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What is Managing Corporate Image and Stakeholder Perception Ujcs about?

This study evaluates the significance of Corporate Visual Identity Assets (CVIA) in shaping corporate image and stakeholder perceptions, emphasizing the need for effective management strategies in a competitive environment. It highlights the interrelationships among corporate image, identity management, and visual elements, revealing that 70% of corporate communication goals are better achieved through strategic integration of CVI elements. The research underscores the misconception that polished CVI alone

Author

usman Kuserki

Language

EN