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What is Impact of Packaging on Green FMCG Sales about?

This document summarizes research on the role of packaging in influencing consumer purchasing of green fast-moving consumer goods (FMCG). It reviews previous literature on how packaging attracts attention, enhances brands, and shapes consumer perceptions. The study utilized focus groups to understand consumer behavior toward green FMCG products and their packaging. Results found that packaging plays a major role in consumer decision making and impulse purchases. Suggestions include developing innovative, vi

Author

Afad Khan

Language

EN