About this document
Parle SWOT Analysis Overview by pooja oza is a document available to read on EtoBox.
Parle has strengths in its well-known brand, diversified product range, and extensive distribution network that allows it to cater to mass consumers at low and mid price points. However, it relies heavily on retailers to display its products and its flagship Parle-G brand. While the biscuit market is growing annually at 20% and offers opportunities to tap changing consumer preferences, Parle faces threats from rising costs, increased competition from local bakeries and large new entrants.
- Author
- pooja oza
- Language
- EN