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What is Estee Lauder Strategic Management Analysis about?

Estee Lauder is a global beauty company founded in 1946 with 26 brands selling skin care, makeup, fragrance and hair care products in over 130 countries. Its vision is to bring the best to everyone it touches. Objectives include innovating high-quality cosmetic products, delivering outstanding service, enhancing its reputation, pursuing profit, and being a responsible global citizen. Strengths include its large size and global presence, commitment to ethics, and research capabilities. Weaknesses include hig

Author

Billu Rocx

Language

EN