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Evaluating the Memorability of Physical Visualizations by Simon Stusak; Jeannette Schwarz; Andreas Butz is a scholarly article available to read on EtoBox.

What is Evaluating the Memorability of Physical Visualizations about?

Physical Visualizations are currently mostly used in casual contexts, e.g., as artistic data sculptures. However, their measurable benefits for traditional information visualization are largely unexplored. As a step in this direction, we compared the memorability of physical visualizations to that of digital visualizations. We conducted a user study with 40 participants in which we measured the recall of three types of information immediately after exploration and with a delay of two weeks. The results show that the physical visualization led to significantly less information decay within this time span. Our results build on known effects from cognitive psychology and provide a first indicator for measurable benefits of physical visualizations regarding memorability.

Author

Simon Stusak; Jeannette Schwarz; Andreas Butz

Publisher

ACM

Published

2015

Language

EN