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What is Communication Theory in Professional Life about?

This chapter introduces key concepts in communication theory. It discusses how communication is defined in both everyday and scholarly terms. There are three main variations in how communication has been defined: level of observation, intentionality, and normative judgement. The chapter also introduces the concepts of communication competence, models, and three types of theory - common sense theory, working theory, and scholarly theory. Key factors for evaluating theories are accuracy, practicality, succinc

Author

Marloes Evertzen

Language

EN