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Strategi Ritel dan Pertumbuhan Pengecer by Eka Octavian Pranata is a document available to read on EtoBox.

This document discusses retail strategy and outlines key concepts. It defines retail strategy as identifying a target market, retail format to meet customer needs, and basis for sustained competitive advantage. Several examples of retail strategies are provided, such as Lululemon focusing on the yoga community and building expertise in yoga instruction, and Save-A-Lot reducing prices by offering a limited selection of popular private-label goods. Developing a competitive advantage involves building strong c

Author

Eka Octavian Pranata

Language

EN