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Understanding Consumer Behavior Factors by parichaygarg18 is a document available to read on EtoBox.

What is Understanding Consumer Behavior Factors about?

The document discusses consumer behavior, which is the study of how individuals and groups select and use products to satisfy their needs, influenced by cultural, social, and personal factors. It outlines various influences on consumer behavior, including cultural factors like culture and social classes, social factors such as family and reference groups, and personal factors like age and occupation. Additionally, it describes the buyer decision process, which includes stages from problem recognition to pos

Author

parichaygarg18

Language

EN