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Business Research Methods (with Qualtrics Printed Access Card) by Zikmund, William G., Babin, Barry J., Carr, Jon C., Griffin, Mitch is a business book available to read on EtoBox.
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670 pages : 28 cm This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies Includes bibliographical references and index Introduction -- Beginning stages of the research process -- Research methods for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation -- Comprehensive cases with computerized databases
Who reads Business Research Methods (with Qualtrics Printed Access Card)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Zikmund, William G., Babin, Barry J., Carr, Jon C., Griffin, Mitch
- Publisher
- Cengage South-Western
- Published
- 2013
- Language
- EN
- ISBN
- 9781111826925
- Category
- business
- Subjects
- Management, Marketing, Business
- Rating
- 4.2 / 5 (150 ratings)
- Updated
- 2026-03-14
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