Can I read Consumer Motivations in the Metaverse on EtoBox?
Consumer Motivations in the Metaverse by 01baoan01 is a document available to read on EtoBox.
What is Consumer Motivations in the Metaverse about?
This document explores consumer motivations for engaging in the metaverse, proposing a consumer motivation model based on qualitative and quantitative research. It identifies nine specific motivations categorized into social, functional, and experiential themes, providing insights for brands to optimize their strategies in immersive environments. The study highlights the importance of understanding these motivations to enhance consumer-brand interactions and suggests areas for future research to further inv
- Author
- 01baoan01
- Language
- EN