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What is Understanding International Business about?

This document provides an overview of international business. It defines international business and discusses why it is studied. It describes different forms international business can take, such as exporting, licensing, franchising, joint ventures, management contracts, and turnkey projects. It also discusses the globalization debate around how internationalization of businesses affects cultural and national identities. Finally, it covers the importance of ethics in international business and different typ

Author

Felix Dichoso Ungco

Language

EN