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What is The Influence of Symbolic Consumption On Experience about?

This research investigates the relationship between symbolic consumption and experience value, revealing that consumers perceive higher value when experiences reinforce their identities. It also finds that perceived value affects satisfaction and revisit intentions, with increased use of virtual social networks when consumers feel congruence between their experiences and identities. The study concludes with managerial guidelines to enhance perceived social value and customer satisfaction.

Author

rosa

Language

EN