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This is not a T-shirt : a brand, a culture, a community -- a life in streetwear by Bobby Hundreds, Bobby Hundreds is a nonfiction available to read on EtoBox.

What is This is not a T-shirt : a brand, a culture, a community -- a life in streetwear about?

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear exists in that rarefied space where genuine “cool” coexists with big business; where a star designer might work simultaneously with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts that is worn by everyone from rappers to models to book editors. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those companies, and Bobby Hundreds is at the center of it all. Bobby Kim, a.k.a. Bobby Hundreds, is the cofounder of international streetwear brand The Hundreds. The creative force behind the brand, he has emerged as one of streetwear’s most prominent faces and voices. But growing up as one of the only Asian American kids in a mostly white and Latino community, a year ahead of his peers, with artistic aspirations, he reminds us that The Hundreds was started by outsiders and that that is truly the story of streetwear culture. In This Is Not a T-Shirt , Bobby Hundreds

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Author

Bobby Hundreds, Bobby Hundreds

Publisher

MCD;Farrar, Straus and Giroux

Published

2019

Language

EN

ISBN

9780374275792

Category

nonfiction

Subjects

Management, Biography, Business

Rating

4.8 / 5 (1,059 ratings)

Updated

2026-03-14