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What is Consumer Intentions for Sustainable Products about?

This conference paper explores consumer intentions to purchase sustainable products, emphasizing the roles of attitude and trust as moderating factors. It categorizes sustainable products into green, organic, and fair trade, and identifies key influential factors such as belief, knowledge, and perceived quality. The study proposes a conceptual framework to understand these dynamics and suggests practical applications for businesses and organizations promoting sustainable consumption.

Author

Bhm iman

Language

EN